Accommodation Providers: Don't be Complacent!
It's been a horrendous year-and-a-half for pretty much everyone, all around the world. In the UK, the Tourism and Hospitality industry has been particularly hard-hit and that's no surprise. People were encouraged to holiday in the UK and we were amongst the first to encourage this, advocating "staycations" on BBC Look North back in April 2020. We also championed shopping locally - as many small businesses faced "going to the wall", whilst the big corporates would always find a way to survive. Looking at tourism & hospitality, many independent accommodation providers have folded completely, unable to weather the financial storm in an industry that is largely seasonal anyway. Whilst some new business owners have bravely stepped into the fray, the larger, more "corporate" providers have survived seemingly unscathed and are now, in some cases, charging the earth for a week's stay away. A member-based organisation, Visiting North Yorkshire is at